Privacy Policy

Last updated: July 28, 2026

MyVitalAssistant is operated by Vital Consulting ("we", "us"). We provide marketing attribution and reporting services to businesses ("customers").

Information we process

On behalf of our customers, we process:

• Website interaction data collected by our tracking script on customer websites, including page views, referral source, advertising click identifiers, and a first-party cookie identifier.
• Contact information (such as name, email address, and phone number) and transaction records from the customer's CRM and connected business systems, as authorized by the customer.
• Advertising spend and performance data from advertising platforms the customer connects, such as Google Ads and Meta.
• Call log data from call tracking platforms the customer connects.

How we use it

We use this information solely to provide reporting and attribution services to the customer that owns the data: connecting marketing activity to business outcomes, and, where the customer enables it, sending conversion events (with identifiers hashed) to the customer's own advertising accounts.

We do not sell personal information. We do not use one customer's data for another customer's benefit, and we do not use it for advertising of our own.

Cookies

Our script sets a first-party cookie on customer websites to recognize returning visitors. Customers are responsible for presenting any legally required notices and obtaining any required consents on their own websites.

Retention and deletion

Data is retained while the customer maintains an active account and deleted upon verified request or account termination. Individuals may contact us, or the relevant business, to request access or deletion.

Security

Data is encrypted in transit and at rest. Access is limited to what is required to operate the service.

Contact

Questions about this policy can be sent to privacy@myvitalassistant.com.